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A Look Ahead

Contact Author Ray Hughes, chairman, CEO and president, AM Todd
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, Page 45.) In this week’s edition of P&Fnow, we present several extended commentaries from our panel of experts and industry voices.

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It is always a stretch to look into the future with any accuracy. Given the current uncertain and turbulent times, this becomes even more difficult. Maybe the best way to approach this question is to look at market trends and then speculate how the flavor and fragrance industry can address them for the benefit of its customers as well as the ultimate consumer.

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