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The advent of the New Year presents an opportunity to assess the state of the F&F industry and look into the long term for signs of what lies ahead. P&F magazine asked a number of industry experts representing flavorists, perfumers, executives, raw material suppliers and trend watchers to give us their unique short and long views. The results map a litany of challenges, opportunities and insights into future F&F innovation.
This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.