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The Market for Breakfast Cereal Flavors

By: Jamie Rice
Posted: March 25, 2014, from the April 2014 issue of P&F magazine.

The global market for breakfast cereals and bars is now worth $32.5 billion (T-1). The United States remains the largest market globally followed by China, the United Kingdom, France and Germany (T-2). Sales of breakfast cereals and bars through all foodservice channels are worth $2.9 billion and growing, although retail sales still account for the majority of consumer expenditure. Flavor Trends

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