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The Market for Breakfast Cereal Flavors
By: Jamie Rice
Posted: March 25, 2014, from the April 2014 issue of P&F magazine.
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- From P&F Magazine
- April 2014 issue, pg 44
- 1 pages
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The global market for breakfast cereals and bars is now worth $32.5 billion (T-1). The United States remains the largest market globally followed by China, the United Kingdom, France and Germany (T-2). Sales of breakfast cereals and bars through all foodservice channels are worth $2.9 billion and growing, although retail sales still account for the majority of consumer expenditure. Flavor Trends
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