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Comax Reveals 2014 Flavor Trends

Posted: November 15, 2013

Comax Flavors Culinary Trend Exchange has identified some flavor directions for 2014, segmented into four distinct flavor groups: Fresh Focused, Sultry Sweets, Some Like It Hot and Reasons to Cheer.

Fresh Focused are flavors that will influence consumer preferences for those foods and beverages that make them feel good about their choices.  Flavors in this group include:

Coconut Lime

Lemon Garlic Pepper

Carrot Watermelon

Pineapple Cucumber

Sultry Sweets is triply decadent–giving rise to flavors that promise sweet, rich, provocative blends-combining two or more sweet and/or savory flavors into one flavor-saturated treat.Flavors in this group include:

Cola Cappuccino Nut

Marshmallow Macadamia Crunch

Ginger Sesame Caramel

Maple Bourbon Banana

Some Like It Hot represents a pairing of ethnic and cultural flavors that in new combinations offer the heat and fire, with a brisk sweet note that propels new product innovation. They will be showing up in savory chips, sweets, confections, dips, sauces, beers and beverages alike. Flavors in this group include:

Sriracha Chocolate

Black Pepper Caramel

Honey Wasabi

Habanero Maple

Reasons to Cheer reflects the popularity of creative mixologists that are driving the crowds with innovative cocktail concoctions. Consumers are along for the ride and open to decadent indulgences presented in a new way. Flavors in this group include:

• Shiraz Truffle

• Beaujolais Citrus Punch

• Mojito Macaroon

• Boozy Mint Cookie