Where do these ideas come from? How are they honed from a concept or trend to a finished product? P&F recently sat down with several key Givaudan R&D, sensory and marketing personnel to find out how this leading company develops successful, forward-looking flavors for kids and beyond. What we learned is that tracking trends means getting into the restuarants, asking sensory panelists questions using vocabulary to which they can relate, tracking phenomena beyond just the flavor/food universe (lifestyle trends, changes in family structures, spending power paradigms, etc.) and sometimes starting your very own trend.
