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Report: Consumer Market For Senior Population to Grow in Importance

Posted: February 4, 2013

As the share of population 65 and older rises in almost every country, the consumer market for seniors will grow in importance, according to a recent Euromonitor research report.

In the developed world, people 65+ generally enjoy high incomes from a portfolio of investments including pensions, property and financial instruments, the report says. "Whilst younger consumers in advanced economies are reigning in their spending as a result of continued economic uncertainty, companies can still generate growth in these markets by stimulating demand among older consumers," the report noted. 

In a graph, it listed the average gross income of the global population 65 and older in 2011, and illustrated the U.S., the U.K., U.A.E., France, Norway, Switzerland, Austria, Sweden, Finland, Belgium, Japan and Australia, as among some of the top countries with average gross income (for people 65 and older) ranging from $40,001 to $80,000 based on year-over-year exchange rates.

To view the chart, click here.