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Sensient Releases 2013 Flavor Trend Forecast

Posted: January 7, 2013

Sensient Flavors has released its flavor trend forecast for 2013, which encompasses flavors inspired from multiple mega trends including Comfort, Connections, Sensory and Health & Wellness. 

The list was developed using Sensient’s “Trends to Taste” program, which filters trends from the broad, consumer macro level down to finished concepts that best demonstrate each flavor profile.

Sensient Flavors’ trend predictions for 2013 include:

“The list mirrors the unpredictable nature of consumer behavior and choice as consumers desire various flavor profiles at different times,” said Teresa Olah, Sensient's marketing manager, flavor systems. “The flavors predicted this year provide manufacturers with the opportunity to offer consumers new taste experiences with adventurous flavors that have authentic, regional appeal. However, we realize that new is not always better and have balanced the list with nostalgic flavors that consumers still desire." 

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