The Uncommon Citrus Universe The Uncommon Citrus Universe | mobile The Uncommon Citrus Universe |

P & F Magazine

Trends Sponsored by

Email This Item!
Increase Text Size

The Uncommon Citrus Universe

Posted: April 30, 2012, from the May 2012 issue of P&F magazine.

“If you look back 20 years ago, flavorists would have been content to work with one or two orange oils, and a couple of lemon oils,” says Erlon Pereira, the recently appointed global competence director, citrus, for Symrise AG. “Today, we must have a number of special products to really represent the authentic taste of the Peruvian lime, the Mexican lime, etc., because then they can customize whatever flavor direction they might need.”

Pereira has a unique perspective on the continuous evolution of citrus, particularly in flavors and beverage applications. His role connects him to the global citrus community in Symrise, networking with technical and commercial colleagues around the world. Pereira is responsible for addressing local and global market needs, in addition to identifying long-term investment and technology development goals in the citrus arena.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.