"Despite that most natural material prices have gone through the roof in the last several years, vanilla has remained quite stable," says Scott May, VP of sweet goods at Givaudan. This stability has resulted from a recent oversupply of natural product, and a recent lack of natural disasters in growing regions. As a result, says May, vanilla supply has equaled or exceeded market demand. "There’s a lot of inventory out there that people are carrying; I don’t think prices are going to [escalate significantly] unless there’s some sort of natural disaster." Of course May and his colleagues are knocking on wood.
Last Word: Vanilla, Ethics, and Market Drivers
October 21, 2011
Fill out my online form.
Most Popular in Trends
- 1321Pepsi vs. Coke: The Flavor Differences
- 693Map of the Flavor World
- 644Forward Thinking: By Nature
- 605Natural Flavors Rank High for 2017
- 582Floral Flavors Flourish in the West
- 229Coffee Talk With Flavorcon Speaker Barb Stuckey
- 118Five Buzzy Beverage Trends for 2017
- 98Endpoint: Is Willy Wonka* Running F&F's Reality?
- 97Indulge in Western-Inspired Cheese Flavors
- 97Seasonal Chocolate Hops to the Top
- Endpoint: Is Willy Wonka* Running F&F's Reality?
5/10/2016, Rachel Grabenhofer
- Forward Thinking: Sensory Sensations
8/2/2016, Amy Marks-McGee
- Endpoint. F&F Keeps the Score on Health
6/8/2016, Rachel Grabenhofer
- Forward Thinking: Waste Not, Want Not
10/4/2016, Amy Marks-McGee
- Big Data with a Grain of Salt*
12/2/2016, Rachel Grabenhofer, Managing Editor, Cosmetics & Toiletries