In pursuit of the adult soft drink market, Wild Flavors has launched a line of non-alcoholic cider concepts. Variations include black currant, bitter orange, apple, and apple-black currant flavors. The profiles address adult preferences for lightly sweet and slightly carbonated beverages.
According to the company, "The market for adult soft drinks is a new segment with strong growth potential for new trend beverages. One trend drink on the sector of alcoholic products is cider. Cider is known as a traditional beverage and is currently being revived on the market through trend-setting new beverages."