P & F Magazine

Research Sponsored by

Email This Item!
Increase Text Size

Food Science Not Effectively Communicating Safety

Posted: March 19, 2008

A new report by the Food Standards Agency highlights just how widespread consumer misperceptions of food safety are. Some of the highlights:

Of the results, Colin Blakemore of the General Advisory Committee on Science said, "This survey ... prompts some interesting questions about how and why we judge some food to be risky. [P]eople are more likely to listen to advice about risk from friends than from scientists. It's clear that scientists need to communicate reliable evidence in a way that everyone can understand and to find constructive ways of engaging with the public."