Since 2015, The Sustainable Vanilla Initiative (SVI) goal has been to help improve vanilla bean farmers’ livelihoods and assure the quality of natural vanilla. In addition to this, they have attempted to address over-arching issues facing the international vanilla bean community such as price volatility, falling quality, and insufficient product traceability.
The SVI represents 70% of worldwide vanilla bean purchasers which currently include 20 members ranging from major consumer good manufactures to global fragrance and flavor companies. There has been a special focus on Madagascar, which represents 80% of the world supply of vanilla bean.
Improving Conditions for Partners
Despite only being active for two years, the SVI has already made progress with its goals. In 2016, it helped created a Code of Conduct for Malagasy vanilla market participants.
Additionally, the SVI in conjunction with the International Labor Organization received a grant for $4 million in 2016 by the U.S. Department of Labor to prevent child labor, improve sector governance and traceability and assist grower groups.