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The move toward naturalness is the strongest trend in the food and beverage sector, resulting in stronger demand for natural and fruit-derived flavors. Among the best natural flavors are products isolated solely from the botanically authentic fruit or plant, so-called FTNF/FTNJ/FTNS (from the named fruit/juice/source) flavors.
This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.