This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Natural raw materials can add complexity to WONF (with other natural flavors) flavors as well as artificial flavors. They also provide unique profile characters and make flavors much more difficult to match, particularly when they are used in unexpected combinations.
The umbelliferous plant family includes celery, coriander and cumin. These materials are unusually rich and varied and this article demonstrate the wide range of possibilities—even within a very familiar botanical family of quite closely genetically related plants. The components listed are certainly not comprehensive. They have been selected either because they are present in significant quantities or because they contribute significant sensory attributes to the overall flavor profile. All the use rates are expressed as parts per million in a finished flavor that is intended for use at 0.05% in ready-to-drink beverages or bouillon.