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China: The Citrus Revolution

By: Hugo Bovill, Zhian Liang and Daemmon Reeve, Treatt
Posted: March 17, 2009, from the March 2009 issue of P&F magazine.
It is widely believed that over the next few years China’s processing of citrus will continue to increase. Meanwhile, fresh fruit consumption is likely to continue to rise and evolve as domestic demand for US-style sweet oranges grows. In a parallel development, essential oil production will increase proportionally with juice production. However, added value uses for citrus (such as freeze-dried lemon slices) could impact essential oil production. Yet it is important to note that this sort of supply fluctuation is normal in an emerging market. Overall, the next five to 10 years should be very interesting.

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