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Citrus is a key tonality for the flavor and fragrance industry. Citrus notes are widely used in perfumery to provide freshness and lift. They are much appreciated in fine fragrances and home care products, as consumers often associate citrus with cleanliness. According to recent market research on food and beverages (www.mintel.com), orange and lemon are in the top five fruit flavors for existing products as well as new product developments. Lime and grapefruit are also important citrus tonalities.
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