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There’s Nothing ‘Plain’ About Vanilla*

Contact Author Felix Buccellato, Custom Essence Inc.
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

“White vanilla” has often been referred to as “plain vanilla.” The ubiquity of vanilla and vanilla flavored and fragranced products has created this common misconception. Truthfully, there is nothing plain, or white, about vanilla. The vanilla beans start out green and are dried to a dark chocolate brown.

How do people make the association that vanilla is white? It is most likely due to marketers of products like candles who think that vanilla should be white because vanilla ice cream is white. What may not be realized is that the dark brown vanilla flavor is added to the cold cream, sugar and other minor ingredients, kept frozen and in the dark. The product is shielded from any lightinduced reactions that would normally cause the product to turn yellow, then brown.

What is Vanilla?

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