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Natural Raw Materials for Natural WONF Flavors

By: John Wright
Posted: January 23, 2012, from the February 2012 issue of P&F magazine.

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  • From P&F Magazine
  • February 2012 issue, pg 16
  • 2 pages

Available Formats:

  • Adobe PDF for download
  • Printed copies mailed to you

Natural raw materials are extremely useful practical tools, especially when formulating natural WONF flavors. They can provide three useful benefits.

  • They may contain notes that are not provided by single chemicals.
  • They can add complexity to flavors that are too simplistic.
  • They often make the flavor much harder to match.

The following ingredients, in my experience, can be useful in a wide range of different flavor types. They are more than a little off the beaten track and may not be on every flavorist’s shelf, but that only makes them more interesting and more difficult for your competitors to identify and duplicate.

This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.

Need a Source of Flavor Creative Insight and Inspiration?

If you do not already own a copy of Flavor Creation, 2nd Edition by John Wright, buy it for the chapters on Flavor Creation and Creating Elegant Flavors alone. Find out what approaches do not work and why. More importantly, find out the few approaches to flavor creation that does work. General information and key character profile data are included for 26 major flavor types that fall into the fruit, sweet, and savory categories. Do you need more reasons? Other chapters include vanilla, flavor delivery, flavor matching, and so much more!

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