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It is the nature of our industry—of any industry—to answer needs and to fill niches. Thus, there is no shortage of botanical extracts in the marketplace, though few of these products approach the technical or hedonic ideal. Given market pressures, it's hard to blame producers who tailor their operations to create ingredients that suit commodity status. Yet there is also a niche for producers who can pioneer the creation of cutting-edge premium botanical extracts.
This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.