Salty and Savory Snack Introductions Push Innovative Flavors

Posted: May 16, 2007

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Trader Joe’s is known for its organic and all-natural products, launching new bagel chips with toppings. Composed of all-natural ingredients, they are available in a variety of different flavors. They also come in a whole wheat variety, as more products are shifting to the whole wheat trend. The company has also launched parsnip chips under the main brand. The snacks are lighly salted, low in sodium and kosher certified.

As healthy snacks continue to play a larger role in the category’s overall evolution, bold flavors will continue to drive flavor innovation within this category. Organic and fortified products are going to play a stronger part in also developing the emerging wave of new introductions in the United States, as well as around the globe.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, visit www.mintel.com or call 1-312-932-0600.