This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, Page 45.) In this week’s edition of P&Fnow, we present the first of several extended commentaries from our panel of experts and industry voices.
No decade in the history of our industry has unfolded entirely according to expectations, so predictions are foolhardy. That said, I suspect the key drivers that will influence F&F over the next few years will include the economy, R&D and industry training.