Looking at existing products on the market, it can be seen that the primary driver of consumer behavior is newness. This newness includes various mint blends along with other traditional non-mint products. The authors have compiled a list of current flavor profiles below. Future demand for these new items will depend on how the new flavors perform on the market after initial launch.
Additional important effects on the market include the impact from China and India, most significantly the effect of the Multi Commodity Exchange of India (MCX).
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