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Dark Chocolate Sees the Light

By: Kristen Walker, Mintel
Posted: May 18, 2009
Kristen Walker

Kristen Walker, Mintel.

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Dark chocolate’s versatility, premium appeal and functional benefits make it a prime ingredient for innovation across a variety of product categories, and as consumers continue to seek out little luxuries and treats in their lives, we are likely to see more experimentation with both flavor and format. A growing number of manufacturers have marketed dark chocolate offerings around the provenance and the percentage of the cacao contained within the products, and these positioning techniques will likely continue to gain momentum as well, further boosting dark chocolate’s premium appeal.