Industry Insight: Decades of Citrus

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In a market overrun with mergers and acquisitions, MCI Miritz Citrus Ingredients has managed to remain an independent, family-run business producing citrus ingredients for over 40 years. What are the secrets to their success? How have expansion and collaborations allowed the organization to earn sales of $33 million in 2004? Tillmann Miritz, owner and commercial director, spoke to P&F about the company’s history, its current initiatives and goals that have allowed the company to increase profitability while staying true to its roots.

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