Belvedere Vodka has introduced a new expression to its portfolio, Ginger Zest.
Oh So Sweet and Spicy
With the scent of citrus and notes of sweet spice, ginger and gingerbread, Ginger Zest’s palate is soft and sweet, with a velvety texture and citrus lift tempered by fresh ginger and lemon zest. Medium bodied and balanced between acidity and spice, the drink finishes with sustained notes of grated ginger, sweet spice warmth and a soft cream and vanilla back palate.
Related: PepsiCo Venture Drinkfinity Launches Beverage Concept
Created by the extraction of fragrant oils from pure ginger, spring lemons and grapefruit immersed in the beverage, the expression ins infused with notes of ginger spice and citrus. It has no added sugar and is non-GMO.
Ginger Gains Popularity
Along with the release of this product, ginger flavors have been appearing more frequently and in a wider range of beverages. Though a staple of tea flavors, ginger has also made its way into milk, botanical-based beverages and even in Coca-Cola’s Diet Coke relaunch.
"We recognized a distinctive opportunity to get ahead of the ginger trend with Belvedere Ginger Zest," said Belvedere Vodka president and CEO Rodney Williams. "Despite the rapidly growing trend in ginger-flavored beverages, there are very few ginger-flavored vodkas in the marketplace so we set out to make one that has exceeded our expectations and our incredibly high standards."
