Nestlé Waters North America has announced the launch of an updated line of sparkling water beverages for its Regional Spring Water brands.
Regional Brands Sparkle
In an effort to appeal to more health-conscious consumers, Nestlé Waters will release new portfolios for its Regional Spring Water brands, which include Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead. The revamped portfolio will feature ten flavors of sparkling water, including Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade and Simply Bubbles.
"As consumers increasingly choose healthy beverages over sugary soft drinks and juices, they are looking for exciting new options," said Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America.
Health to Wealth
News of the relaunched portfolios comes during a time of shifting priorities for Nestle. In early January 2018, they announced the sale of its U.S. confectionery business to Ferrero. Similarly, Nestlé sold the rights to its Australian chocolate bar Violet Crumble to confectionery group Robern Menz. In both deals, shifting consumer behaviors and focus on health were among the main reasons for the deals.
"Following rapid growth over the past few years, the sparkling water category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market," said Sciuto.
