Comax Launches Pineberry Flavor

pineberry_850

Strawberries are left in the dust with Comax Flavor’s new natural pineberry flavor for alcoholic beverages, simulating a strawberry flavor with a hint of citrus.

While consumers vote strawberries as the second most popular berry flavor used in beverage formulas, pineberry flavor introduces a new flavor option to the table.

The pineberry, also known as the Hula berry, is a white fruit with red seeds, showing the complete reverse of a strawberry in color. With a well-loved strawberry flavor built into the fruit, the pineberry provides extra citrus hints of pineapple to differ it from the average strawberry.

“Strawberry is a popular flavor across markets and we know younger consumers are experimental and seek new fruit flavors in alcoholic beverages. Recognizing this opportunity, Comax Flavors developed a natural pineberry flavor for alcoholic beverages. Our pineberry flavor engages consumers by combining expected and unexpected flavors,” stated Catherine Armstrong, vice president of corporate communications for Comax Flavors.

More in Beverage