Bud Light has announced that it will be expanding its citrus product portfolio to include Bud Light Orange and a revised Bud Light Lime.
In response to an increased demand for flavored beer, Bud Light created the light larger with natural citrus flavors. The orange flavored beer category has also seen rapid expansion with its market growing six times its size in the past five years, according to an IRI Nielsen Sales Data report cited in the product's press release.
"Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family," said Andy Goeler, vice president of marketing, Bud Light. "Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors."
