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Oct 20, 2008 | 12:52 PM CDT
Moving Tea Flavors Forward
By: Jeb Gleason-Allured, Editor
Strategies for developing new and authentic profiles for a growing array of applications
“Tea is the new coffee, but better,” says IFF flavorist Marie Wright. Working with R&D, a flavorist team, and Ed Nappen, technical category director for beverages, Wright has endeavored over the last year to create tea flavors that impart authenticity and bring a greater variety of profiles to the public. Working from “gold standards” drawn from Asian tea plantations, the team has developed a range of tea flavors including white peony, longjing, gyokuro green, oolong Tie Guan Yin, Darjeeling, jasmine green and chrysanthemum. The goal, as Wright puts it, is to capture each variety’s unique character to add differentiation to applications: “the hearty toasted molasses notes of Darjeeling, the delicate apricot and brown spice character of Nantou Oolong and the fresh-cut grass aroma of Long Jing.”
Sep 16, 2008 | 02:34 PM CDT
Ethical Beverage Launches Rise
Datamontior’s recent Productscan report has found that ethical drinks are increasingly being introduced to market
Aug 15, 2008 | 11:28 AM CDT
Green Tea is Gaining Ground
Mintel explores the incorporation of green tea flavors into carbonated, sports and cocktail beverages
Jul 22, 2008 | 10:40 AM CDT
Java Market may be in for a Jolt
Mocha, latte, cappuccino, Americano or basic black, there’s no denying it—in one form or another, coffee is one of the most widely consumed beverages worldwide
Jul 07, 2008 | 01:43 PM CDT
Margaritas Extend Beyond Typical Flavors
Mintel Menu Insights explores the latest flavor trends in margaritas
May 12, 2008 | 09:45 AM CDT
Soft Drink Flavor Profile Trends
Health concerns bring new flavor profiles to carbonated soft drinks
Oct 02, 2007 | 01:19 PM CDT
Strange Brew: Novel Flavorings for Beer
Mintel explores the trends in the beer market, including cutting-edge flavors and naturals
Aug 21, 2007 | 03:39 PM CDT
Fruit and Flavored Still Beverages
Mintel explores the ethnic and traditional flavors emerging in the still beverage market
Jun 26, 2007 | 03:57 PM CDT
Vodka Mixes it up with a Twist of Flavor
Mintel explores new flavors emerging in vodka beverage market.
Jun 13, 2007 | 01:39 PM CDT
Ready-to-Drink Iced Tea
Mintel explores new flavors emerging in the ready-to-drink iced tea market