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Fruit and Flavored Still Beverages

Posted: August 21, 2007

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Herbs have been endorsed as having health and wellness-promoting characteristics. In fact, several new products contain energy-enhancing herbs such as guarana, ginseng and yerba mate. Some other herbs recently launched in products include: ginkgo biloba (enhance memory); jiqucoa (protects the liver); echinacea (boosts the immune system); and kacip fatimah (aid in childbirth).

One final trend in herbal ingredients in this market is body cooling, which uses active herbs including ginseng. In Hong Kong, Swire Coca-Cola Beverages has released Ginseng Honey Drink under the Health Works brand. This drink claims to cool internally and help to revitalize the body. In China, Guangxi Lingsheng Yufeng Health Food Factory has released Honey Herbal Jelly Juice Drink under the Yufeng brand. This herbal drink is said to help reduce body heat and to taste best when served chilled.

Superfoods

Following the rising interest in healthy living, this market has seen more products formulated with trendy, health-promoting ingredients, such as antioxidants and pre- and probiotics, as well as fashionable superfoods—natural ingredients found to contain extraordinarily high levels of vitamins and minerals. Numerous manufacturers within this market have promoted their new fruit and flavored still products as containing such ingredients. Popular superfoods include green tea, açaí berries, acerola cherries, camu camu, cacao, cranberry, blueberry and pomegranate.

In Canada, Happy Planet Foods has released Extreme Purple Fruit Smoothie, a health drink formulated with açaí, beta-carotene, vitamins A and C, green tea, and grape seed extract. Also available in this range is a Sunset Beach Strawberry variety.