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A rise in foreign travel and immigration have introduced more people to the foods of other cultures. This has resulted in a growing acceptance of—and interest in—ethnic flavors and recipes, as well as products that claim to be inspired by traditional recipes. This interest in ethnic flavors and traditional recipes has impacted the fruit and flavored still drinks market in 2007.
For example, in Japan, Kirin Beverage has released Peel Macerated Honey Lemon under the Sekai No Kitchen Kara brand. This is a honey and lemon drink made to replicate lemoncello, a homemade Italian drink made from the peel of wax-free, handpicked lemons from Southern Italy that give the drink its pleasant bitterness.
Meanwhile, in Malaysia, Keko Marketing has released Ginseng Chrysanthemum Tea under the Keko brand. This is a traditional Chinese beverage made with ginseng, chrysanthemum and liquorice.
Just recently, there has been a revival of interest in herbs due to growth in culinary pursuits, as well as a rising interest in traditional medicines and therapies. Within the fruit and flavored still drinks market, numerous new products have been promoted as containing herbal ingredients. Some of these are included for their flavor-enhancing characteristics. Culinary herbs used by manufacturers include lavender, lemon myrtle, lemon verbena, mint, basil seeds and elderflower.