7-Eleven Gets In on Better-For-You Beverages

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A 7-Eleven convenience store

7-Eleven has announced the release of GO!Smart juices, a range of proprietary cold-pressed juices, in an effort to reach more health-conscious consumers.  

Similar to products on the market, the beverage claims several health benefits, which include gluten-free, vegan, no additives, low calories and no added sugar. In addition, the product claims USDA-certified organic, Cold-pressed certified fair trade and Non-GMO Project verified.

Currently, the beverage line is available in four varieties and include:  

  • Clean & Green - a blend of kale, cucumber, apple, spinach, mint, celery, lime and parsley.
  • Restoration Red - a tomato, tart cherry, strawberry, apple, beet and lime juice.
  • Berry & Bright – a mix of tart cherry, carrot, blackberry, pomegranate, bilberry, acai and cranberry.
  • Tropical Glow – a pineapple orange, banana, apple, mango, coconut water and passion fruit.