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Superfruit Flavors: Beyond Beverages

Posted: September 2, 2008

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Mangosteen is also gaining popularity as a superfruit, with launch activity increasing 500% between 2004 and 2007, according to Mintel GNPD. Often used as an ancillary component to foods and beverages rich in other superfruits, mangosteen is fast gaining popularity and is set to vastly outperform 2007 in total launches this year.

Old Orchard FruitSense Flavored Functional Water Range was recently launched in the United States in a Pomegranate-Blueberry-Mangosteen variety, which includes CoQ10 (coenzyme Q10) for heart health. This vitamin-enriched water is sweetened with real fruit juice and organic agave nectar and is available in six flavors, each supporting a distinctive health benefit. In the United Kingdom, the Nature's Plus Source of Life Red Lightning Bar contains the health-enhancing nutrition of more than 30 red whole food concentrates in each bar. It is made with all natural vitamins and minerals, probiotics, amino acids, enzymes and phytonutrients. The Red Lightning Bar further boasts several superfruits including mangosteen, pomegranate, açai and goji, which provide the bulk of the bar's antioxidant content.

Acerola on the Ascent

Acerola was touted as the “new superfruit flavor” in the March 2007 UK launch of Ocean Spray Grower's Select Cranberry & Acerola juice drink. The beverage is rich in vitamin C and antioxidants and features information about natural proanthocyanadins that combat free radicals in the body. Similar in flavor to cherry, acerola is rich in vitamin C and is being used in many functional and healthy beverages.

In Japan, Shunka Shibori Premium Selection Acerola Cherry Drink is a flavored alcoholic beverage that features premium superfruit juice. This unique concoction contains faintly sweet and acidic acerola juice from Okinawa to compliment the low alcohol content of the beverage.