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The Changing Face of Food and Beverage Products for Children

Posted: August 4, 2008

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Fruit and Vegetable Servings

Consumers are facing more pressure to increase their fruit and vegetable intake, and manufacturers have responded by formulating products, including frozen novelties, energy drinks, snacks and cereals that contain full servings of produce. The nutritional value may be debatable, but there is no doubt that convenience makes these products appealing, particularly to parents seeking to “sneak” fruits and vegetables into the diets of finicky little ones.

Two products launched in the United Kingdom are prime examples of how some manufacturers have reformulated classic products to create healthier versions. The Heinz Hidden Veg Vegetable Meal Range, for example, is targeted at parents looking for help in their struggle to get their children to eat vegetables. The Hidden Veg range includes Beanz (baked beans in tomato sauce), SpagBol (spaghetti bolognaise) and Hoops (pasta rings in tomato sauce), all of which have four “hidden” vegetables blended into the sauce. The Beanz variety features carrots, red peppers, parsnips and courgette.

Coca-Cola has introduced its Fruitiser Mango and Mandarin Fruit Juice in the United Kingdom. This lightly sparkling beverage is made from 100% fruit juice and provides one of the five recommended servings of fruits and vegetables per day. This fruit-filled beverage range is also available in Apple & Dragonfruit and Pomegranate & Raspberry varieties.

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