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Java Market may be in for a Jolt

Posted: July 22, 2008

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Similarly, Rivella, a beverage brand based in Switzerland, has launched Michel Power Coffee Berry Energy Drink, said to contain orange, lime and prickly pear juice, mango and banana puree, vitamin C and coffee extract.


Moreover, guarana (Paullinia cupana), a fruit native to the Amazon basin and commonly found in Brazil, is also popping up in coffee-based beverages and energy drinks. While the coffee bean has 1–2.5% caffeine, the guarana seed contains 4–8%. Additionally, the fruit is said to have antibacterial and antioxidant qualities.

According to International Flavors and Fragrances Inc., guarana extract “is a flavor ingredient possessing a bitter, mildly astringent, earthy, brown and light spice flavor profile. This yellow to amber liquid has a caffeine content of 1.5–2% and is soluble in water, alcohol and PG.”

Starbucks has introduced Starbucks Doubleshot Energy + Coffee, in vanilla, coffee and mocha flavors. This energy-infused beverage contains ginseng, guarana and B vitamins.