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Java Market may be in for a Jolt

Posted: July 22, 2008

Mocha, latte, cappuccino, Americano or basic black, there’s no denying it—in one form or another, coffee is one of the most widely consumed beverages worldwide. But, as the brewing battle rages on, consumers may have to take a coffee break and juice up with a fresh, fruity twist to the traditional “cup of Joe.”

Coffee Berry

Coffee is generally known as a bean or seed—not as a berry. Many are unaware this vibrant red fruit contains antioxidants and beneficial nutrients. Thus, as flavorists are looking for innovative ways to satisfy caffeine fiends, this juicy red berry in combination with other fruity ingredients may provide a unique flavor solution for the energy drink market.

In fact, CoffeeBerry, a brand owned by VDF FutureCeuticals, claims “whole coffee fruit is loaded with high concentrations of beneficial antioxidants and other extraordinary nutrients.” CoffeeBerry is available as a whole powder and concentrated extract.

O.N.E. World Enterprises has introduced O.N.E. Coffee Berry Juice. According to the company, coffee beans lose many valuable nutrients during processing. Instead of using the traditional bean, O.N.E. utilizes the coffee berry in combination with a strawberry puree and acerola (Malpighia glabra). The result is a juice that reportedly contains the same amount of caffeine as one cup of green tea.