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Sustainablity and Flavor Trends in Juices

Posted: July 18, 2008

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In Spain, Coca-Cola recently introduced a natural, additive-free lemonade with a spicy twist. Minute Maid Lemonade with a Touch of Cardamom contains no preservatives and gives people a unique twist on a favorite summertime beverage. Cardamom is an aromatic spice from the ginger family that is not often seen in cold beverages, making it an intriguing pairing for natural lemonade.

In the Netherlands, Rootz Purefruit Liquid Blended Fruit Nectar is made with organic, sun-ripened fruit and wheatgrass. Its unique flavors include Apple, Blackcurrant & Wheatgrass and Mango, Apple, Banana & Wheatgrass. The products contain no additives, are 100% organic and are produced in a factory that uses solar panels and wind energy.

From natural and organic ingredients to carbon-neutral products to fair-trade sourcing, new juices around the globe offer consumers a wealth of eco-friendly options. As concern for the environment and personal wellness becomes increasingly important to consumers, it is those products that achieve a balance between flavor innovation and sustainable practices that will continue to stand out in a crowded segment.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, visit www.mintel.com or call 1-312-932-0600.