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Market Report: European Food and Beverage Trends

Contact Author Steven Hanft, CONUSBAT, Germany
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Be it through trade, political linkages, cultural-social or scientific evolutions, wars, or royalty, Europe’s identity as a continent has always been shaped by the interdependencies of its states. Today this interdependence is stronger than ever, and is mainly influenced by the European Union.

While harmonizing efforts of the European Union have, in many ways, prepared for an easier access, the cultural and political diversity of the European states is still a factor to consider when doing business in Europe. On the other hand, these elements contribute to the creativity and colorfulness of a densely populated continent. This article shares an insight on some traditional and modern facets of the food and beverage market in Europe.

Political, Economic and Demographic Facts

Europe’s population is about 730 million, which accounts for almost 12% of the world population. Of this, approximately 460 million (more than 60%) live in the 27 states of the European Union. The non-member states include Russia, Ukraine, Belarus, Norway, Switzerland, Iceland, Albania and some Balkan nations (see Figure 1Table 1).

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Table 1

Selected data on the European Union (Sources: 1) Eurostat 2005; 2) CIA 2008)
1EU Member State Population in millions Area % of EU Pop. density- people/km2 2GDP per capital euros 2GDP Annual Growth%
European Union 454.9 100% 115 29900 3.2
Austria 8.2 2.1% 98 34700 3.3
Belgium 10.3 0.8% 340 33000 3.0
Bulgaria 7.3 2.6% 70.1 10700 6.1
Cyprus 0.8 0.2% 84 23000 3.8
Czech Republic 10.2 2.0% 130 22000 6.4
Denmark 5.4 1.1% 126 37100 2.5
Estona 1.4 1.1% 29 20300 11.4
Finland 5.2 8.5% 15 33500 4.9
France 60.2 13.8% 111 31200 2.2
Germany 82.4 9.0% 231 31900 2.8
Greece 10.7 3.3% 81 24000 4.3
Hungary 10.0 2.3% 108 17500 3.9
Ireland 3.9 1.8% 57 44500 5.7
Italy 58.0 7.6% 193 30200 1.9
Latvia 2.3 1.6% 35 16000 11.9
Lithuania 3.5 1.6% 55 15300 7.5
Luxembourg 0.5 0.1% 181 71400 6.2
Malta 0.4 0.0% 1261 21300 2.9
Netherlands 16.3 1.0% 395 32100 3.0
Poland 38.6 7.9% 124 14400 6.1
Portugal 10.1 2.3% 114 19800 1.3
Romania 22.3 5.4% 94.3 9100 7.7
Spain 40.2 12.7% 80 27400 3.9
Slovakia 5.4 1.2% 111 18200 8.3
Slovenia 1.9 0.5% 99 23400 5.2
Sweden 8.9 11.3% 20 32200 4.5
United Kingdom 60.1 6.2% 243 31800 2.8

Figure 1

Europe and the EU

Europe and the European Union.

Figure 2

EU-25 Nations in 2004

EU-25 Nations in 2004 - Current and future distribution of age groups

Figure 3

EU-25 Nations in 2025

EU-25 Nations in 2025 - Current and future distribution of age groups.

Figure 4

Rhine-Maas Euregio

The Tri-Nation area Rhine-Maas Euregio.

Aachener Printen

Aachener Printen

Stroopwaffels

Stroopwaffels

Making Stroopwaffels

Stroopwaffels

Gaufre Liégeoises

Gaufre Liégeoises

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