This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Be it through trade, political linkages, cultural-social or scientific evolutions, wars, or royalty, Europe’s identity as a continent has always been shaped by the interdependencies of its states. Today this interdependence is stronger than ever, and is mainly influenced by the European Union.
While harmonizing efforts of the European Union have, in many ways, prepared for an easier access, the cultural and political diversity of the European states is still a factor to consider when doing business in Europe. On the other hand, these elements contribute to the creativity and colorfulness of a densely populated continent. This article shares an insight on some traditional and modern facets of the food and beverage market in Europe.
Political, Economic and Demographic Facts
Europe’s population is about 730 million, which accounts for almost 12% of the world population. Of this, approximately 460 million (more than 60%) live in the 27 states of the European Union. The non-member states include Russia, Ukraine, Belarus, Norway, Switzerland, Iceland, Albania and some Balkan nations (see Figure 1; Table 1).