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By: John Wright
Posted: April 22, 2014, from the May 2014 issue of P&F magazine.

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Throughout most of my career as a flavorist the industry has been driven to a large extent by its gradually increasing ability to analyze nature. For some flavorists, nature presents a complete template to be painstakingly recreated and tentatively optimized. For other flavorists, and I count myself amongst this latter group, nature is not really seen as an ideal or fixed template.


This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.