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Aurochemical's Sweet Aroma of Success

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Production and facilities investments, in addition to exemplary safety certifications, lead to positive customer experiences and growth. Add to the state-of-the-art, industrial biotechnical testing and production facilities, along with immediate product availability, and Aurochemicals has created its own sweet aroma of success.Just ask Deo Persaud, vice president and CEO of Aurochemicals, a global leader in the manufacturing of natural ingredients for the flavor and fragrance industry.

“There’s a growing demand for all our products, and last year we grew by 20 percent,” he said. “We attribute that growth to customer service, same-day shipping, quality of products and pricing. By the time our customers are ready to follow up on their order, it’s already at their facility.”

Aurochemicals, in addition to its own capabilities, successfully works with suppliers and co-manufacturers in ways to optimize availability of ingredients, taking into consideration the many variables that can impact availability. It always maintains proper levels of stock ingredients to meet its customers’ manufacturing demands, with same-day shipping for over 350 different natural ingredients.

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“This gives us the capacity, space and requirements for our immediate and future operational activities should emergency circumstances dictate,” said Persaud. “Our facilities are strategically located close to regional highways, Stewart Airport in Newburgh, New York and the Port of Newark, New Jersey, allowing easy access to customers and vendors. From a delivery standpoint, this building is an asset.”Persaud knows Aurochemicals’ recent purchase of a 25,000-square-foot industrial/office building in Chester, New York, will position the company for future growth with additional warehouse, manufacturing, office and compliance laboratory space.

Additionally, Aurochemicals’ recent Safe Quality Food (SQF) Level 2 certification from the Safe Quality Food Institute (SQFI), benchmarked by GFSI, supports the processes Aurochemicals uses in developing its products and the excellent safety and quality standards used in product development. This difficult to earn certification also reinforces Aurochemicals’ customers its commitment to food safety via HACCP (Hazard Analysis and Critical Control Point) principles and good manufacturing processes.

Technology acquisitions are critical to Aurochemicals’ ongoing production success and profitability. Its recently acquired Agilent Technologies gas chromatograph/mass spectrometer (GC/MS), as an example, further increases its capabilities and accuracy in purity and impurity level monitoring and testing. Customers, Persaud feels, want to work with companies who make commitments that embrace technological advancements.

“We attribute that growth to customer service, same-day shipping, quality of products and pricing. By the time our customers are ready to follow up on their order, it’s already at their facility.”

“Customer confidence in our products is a huge priority for us,” said Persaud. “That’s why we make significant financial investments to ensure our natural products exceed every safety standard, and we are in full compliance with every regulation. That’s why we have the best testing equipment in the marketplace. That’s why our warehouse is fully stocked with every item our customers need, and we ship within 24 hours. And we employ a qualified team of experts who are experienced, dedicated and committed to the core values of the Company. Add all these together, and the flavor we taste and the scent we smell is called ‘success.’”

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