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Building Smart: a Formula for Success

Posted: March 17, 2008, from the April 2008 issue of P&F magazine.
“I equate making a flavor to painting a picture or creating a symphony,” says Kujawski. “You’re building something. There was a [time] when someone could simply blend a couple flavors together.” No more.

On a recent visit to IFF’s Dayton, New Jersey campus, P&F magazine received an inside look at how flavorists and flavor companies are creating successful flavors and meeting deadlines with a blend of skill and evolving technologies. Kujawski calls this process building smart. From selecting raw materials to compounding to trials to the store shelf, flavorists need to consider every detail and adjust according to the varied projects that come their way.

Cost and Time Efficiencies

“When a brief comes in,” says Kujawski, “we can look at our existing global [flavor] library. The whole industry has their top collection of best flavors for certain applications. If you [the customer] want it today, you can have it really quickly.” A good flavor library, he says, can address the specific needs of various applications.

But because flavors behave differently depending on the base, modifications are typical. “The application is going to change the flavor somewhat depending on the processing,” says Kujawski. “In the base, your flavor may come out a little greener than you really want, so you may go back and modify that very quickly to get it out,” he says, which means that good flavor libraries still require good flavorists.