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WPC Registration Opens, Presentations Revealed

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The World Perfumery Congress (WPC) has announced open registration for its 2018 event, which will take place June 5-7, 2018 in Nice, France.

The three-day educational and networking forum unites fragrance industry professionals, their suppliers and brand marketers to discuss current and future opportunities. In addition to registration opening, details on some of the presentations emerged. They include:  

  • Sillage in Fine Fragrance with Carlos Benaim, master perfumer for IFF and John Brahms, global ST&I director, fine fragrances of IFF. During this presentation, Benhaim and Brahms, will discuss creative and technical drivers of sillage, and its application to the perfume development process.
  • Niche 2.0: The Future of Niche Perfumery with Eddie Bulliqi, global marketing for Jo Malone. Bulliqi will discuss how consumer behaviors and trends have changed over the past twenty years and how they will impact the future of the fragrance industry. 

For further information about the event, visit wpc.com