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New in Event Coverage (page 47 of 68)
Dec 08, 2008 | 01:56 PM CST
Save the date
Dec 05, 2008 | 10:16 AM CST
Raw material selection, flavor compounding, flavor reactions and more.
Dec 03, 2008 | 01:16 PM CST
By: Jeb Gleason-Allured
Ruth Sutcliffe honored for contributions to and leadership in the fragrance industry
Oct 20, 2008 | 12:47 PM CDT
By: Jeb Gleason-Allured, Editor
Exploring the role of fragrance in marketing and branding
Fragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise.
At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Oct 14, 2008 | 11:33 AM CDT
The Society of Flavor Chemists will be holding a meeting this Thursday, October 16 at the Holiday Inn, Newark International Airport, NJ
Oct 14, 2008 | 11:13 AM CDT
The Fragrance Foundation has announced that the 2009 FiFi Awards will take place May 28 at The Unconvention Center, Pier 94, New York City
Oct 13, 2008 | 06:40 PM CDT
Increased processing, consumption within China growing
Oct 03, 2008 | 02:40 PM CDT
An inside look at the CSA & SFC Midwest meeting
Sep 30, 2008 | 11:58 AM CDT
The International Fragrance Association (IFRA) will be holding a workshop on Allergy Prevalence in Fragrance on Nov. 4, at the Stanhope Hotel in Brussels, Belgium.
Sep 23, 2008 | 09:12 AM CDT
Crop shortfall, growing demand