P & F Magazine

Event Coverage Sponsored by

Email This Item!
Increase Text Size

Symrise Hosts NY Ingredient Launch

Sue Phillips (Scenterprises), Dirk Braun (Symrise) and John Gamba (Givaudan) at the launch party.

By: Jeb Gleason-Allured, Editor
Posted: March 23, 2010

Symrise (Holzminden, Germany) recently hosted a launch party for its Ambrocenide molecule at New York’s Le Parker Meridian hotel. The event featured demos for attending perfumers in personal, fabric and home care, as well as fine fragrance. The woody-ambery aroma molecule, offered in 10% DPG and 10% TEC, dates back to Symrise precursor Dragoco. It features strong substantivity and can form powerful accords with musk, wood and amber materials.