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Industry Snapshot: 56th Annual Fragrance Symposium

By: Jeb Gleason-Allured, Editor
Posted: March 12, 2010, from the April 2010 issue of P&F magazine.

The 2010 American Society of Perfumers Symposium featured a panel that considered the relationship of perfumers to the marketing of fragrances, the relative virtues of so-called flankers, the importance of the blogosphere and how the industry must change to achieve success in fragrance.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.