Event Coverage Sponsored by
3 pages available as a PDF download or printed copies mailed to you
Starting at US$9 Buy This Article
The 2010 American Society of Perfumers Symposium featured a panel that considered the relationship of perfumers to the marketing of fragrances, the relative virtues of so-called flankers, the importance of the blogosphere and how the industry must change to achieve success in fragrance.
This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.