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Industry Snapshot: 56th Annual Fragrance Symposium

By: Jeb Gleason-Allured, Editor
Posted: March 12, 2010, from the April 2010 issue of P&F magazine.

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  • From P&F Magazine
  • April 2010 issue, pg 18
  • 3 pages

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The 2010 American Society of Perfumers Symposium featured a panel that considered the relationship of perfumers to the marketing of fragrances, the relative virtues of so-called flankers, the importance of the blogosphere and how the industry must change to achieve success in fragrance.

This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.