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The Fragrance Foundation's FiFi Finalists Breakfast was held April 27 to annouce the top five finalists in each of the 20 award categories. The winners in each respective category will be presented at the 35th Annual FiFi Awards & Celebration on May 31 in the Winter Garden at The World Financial Center, NY. In addition to the announcement of the finalists, four FiFi Award winners were named at the breakfast, including Editorial Excellence in Fragrance Coverage for Men's Scent Feature, Editorial Excellence in Fragrance Coverage for Women's Scent Feature and Scent Bite, and Technological Breakthrough of the Year. These winners will be introduced and recognized for their acheivements during the FiFi Awards & Celebration.
The four FiFi Award recipients are:
Technological Breakthrough of the Year: Crescent House Publishing—Scentsa Fragrance Finder
Editorial Excellence in Fragrance Coverage—Women's Scent Feature : ELLE—"Making Scents, Shop Talk" (December 2006)
Editorial Excellence in Fragrance Coverage—Women's Scent Bite: ELLE—"Vision Quest" (September 2006)