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In an unprecedented move, The Fragrance Foundation (New York) has elected to seek consumer votes for the “Favorite Fragrances of 2009” awards to be presented at the FiFi Awards ceremony on May 27, 2009 at the Downtown Armory in New York. The association will consider votes coming through select beauty and fashion magazines, MySpace, Facebook, and Iqons. In addition, those joining the FiFi Facebook network will qualify for a chance to win a full size set of this year’s FiFi Stars.
The consumer online voting ballot will remain open through midnight, May 15.