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Change of Heart for Tailored Fragrances

Contact Author Jeb Gleason-Allured, Editor
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Fashion–fragrance fusion was on display at the AMD Fashion and Design Academy’s recent show, NEXT.09, featuring fragrance compositions from by drom perfumers. Held at Munich’s Zenith Hall, the event was themed Sinneswandel, meaning “change of heart,” and was attended by an international audience from the world of fashion, arts and media.

As perfumer Pierre-Constantin Guéros explains, “We wanted to show that it is possible to tailor perfumes as well as clothing … When developing our concept fragrances to match the collections, we let ourselves be inspired by the patterns, colors and even the smells of the fabrics.”

Following this line of thought, perfumer Barbara Zöbelein chose red clothes as the basis for a fragrance that sought to communicate “pure passion.” “Red doesn’t speak,” she says. “Red shouts! Red is love, red is death, red is heat, and it brings together all the clichés.” Poised in a “sea of musks,” Zöbelein’s fragrance was inspired by the sensuousness of plum, raspberry, and cherry, with hints of cinnamon and apple, “a touch of metallic blood” and a “pure animal scent.”

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